Tracking & Analytics Kit by Extro
We have implemented literally hundreds of tracking systems and know all the inside tricks to get the most out of your analytics.
Our preferred platform is Google Analytics, the industry standard. Even if you are familiar with Google Analytics, you may still be surprised by how much our Tracking experts can learn from a correctly implemented tracking solution.
Here are some of the features & benefits that Extro Interactive is able to leverage as part of your Tracking solution. All features are supported by Extro Tracking & Optimisation Kit.
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Conversion Goals & Goal Funnels
Track the performance of your site against your business goals. Use analytics to optimise every step in your sales or conversion processes to ensure you are maximising your website ROI. -
Google Analytics Data API
Integration Integrate your website or web application directly with data feeds from Google analytics. This allows you to combine data from different areas of the organisation to improve your view of your customer across the full customer lifecycle. -
eCommerce Tracking
Configure your ecommerce website to display actual sales amounts alongside advertising investments to instantly calculate ROI and assess your strategy. -
Geotargeting
Treat and analyse users differently based on their location. -
Website Optimiser (Multivariate Optimisation)
Allows you to easily experiment with different content, text, images, calls to action to determine which option, or which combination of options produces the best outcome. This can be configured as a once-off service and is also available out-of-the-box for you to configure your own experiments using Extro Tracking & Optimisation Kit. -
Overlay / Heat Maps
Analyse your page and site information architecture visually to see which areas of the page are receiving user interest in the form of click-throughs. -
Advanced Segmentation and AB Split Testing
You can treat your users differently to make the most of your website. Present targeted content or calls to action which are of interest to that user. Analyse how different user segments use your website to further understand your users and improve your effectiveness and ROI. Advanced segmentation is an extremely powerful technique but can be challenging to understand and implement. Our Tracking & Optimisation Kit includes unique features out-of-the-box to make advanced segmentation a breeze.
