Multi-lingual, Internationalisation, Localisation

Our application platform and development processes are designed to make internationalisation straight forward.

Our application platform and development processes are designed to make internationalisation straight forward, without the massive overheads of many established content management systems. We have experience multi-lingual, multi-region, and multi-currency solutions.

Targeted Content by Language and Region

International customer-facing websites must talk to your customers in their own language to maximise their effectiveness. However, a simple translation-based approach often which forces the same structure for all regions can severely limit your ability to provide relevant information to each region. Ideally, you should have the freedom to support individual communications strategies in each market from a single CMS.

Extro Interactive’s CMS allows completely separate content & navigation for each region to support an entirely unique communication focus in each end-market, allowing you to capitalise on local offers, region-specific topics, and implement a segmented SEO strategy for each distinct region.

Internationalise Your Applications Easily and Cost-Effectively

Functional areas of the site (i.e. CRM) support built-in translation as a very efficient means of providing multi-lingual support when the structure of interfaces is standardized across an application for all regions and languages. This allows for very quick and cost effective translations and updates.

Extro Interactive’s CMS and Application Platform support both techniques, even within a single application, with separate sections free to use either approach, or a combination of both.